As we and our partners continue to embrace data privacy, we push to ensure that only essential details are validated for customers' security. Jesse Zigmund, General Counsel & Chief Risk Officer at M-KOPA, explains how they’ve incorporated data minimization and API integration into their business to improve customer experience and ensure data protection. Watch the video to learn more. | Safaricom PLC

💡 What are you doing with your data? Often heard two questions during data collection reviews: 1️⃣ What are you doing with this data? 2️⃣ Why are you collecting it? More often than not, the answers were, "We aren’t using it for anything... yet," or, "We might use it later." Fast forward to today, and this approach still poses significant risks, especially as privacy laws and regulations tighten. It's crucial to implement data minimization principles from the start—collect only what you need, an