Live selling on Whatnot has become a high-performing sales channel for resellers, with consistent streaming, audience engagement, and cross-platform selling proving to be the most effective growth ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Sports Cards Nonsense’s live-selling business, which founder Mike Gioseffi estimates will do $10 million in revenue in 2026, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

Standing in front of shelves lined with handbags from Louis Vuitton, Chanel, and Hermès, a flame-haired woman in chunky black glasses known online simply as Wild Ginger Vintage blasts Earth, Wind & ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...

Selling on Whatnot isn’t just about listing items—it’s about creating a live, engaging shopping experience that builds trust and drives bids. From setting up your seller account to crafting ...