Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

In the era of iPad dexterity among those not yet old enough to sort out the act of going to the bathroom on their own, a surprisingly screen-free toy and craft trend is taking off in a big way: ...

These Rainbow Loom bracelets -- didn't we already do these Rainbow Loom bracelets? Look, I am the father of two boys, the youngest of whom is 2, which is the only reason he is not currently obsessed ...