Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...
It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Publishers have ad inventory to sell in ...
As any good entrepreneur will tell you, one company's business disruption is another's business opportunity. That's certainly the approach being taken by AdTruth, the mobile-focused division of online ...
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