With global mobile ad spend expected to reach $18 billion by the end of this year, according to Gartner, it is likely that Oracle will continue to build out its mobile offerings. The company has a ...

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company ...

Oracle is considered the frontrunner to acquire TikTok's U.S. operations in a high-stakes race to take control of one of the world's most influential social media platforms before the government’s ...

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...