Every day, digital advertisement agencies serve billions of ads on news websites, search engines, social media networks, video streaming websites, and other platforms. And they all want to answer the ...

Meta released details about its Generative Ads Model (GEM), a foundation model designed to improve ads recommendation across its platforms. The model addresses core challenges in recommendation ...

WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

The newest issue of Vogue is sending shockwaves across social media -- not just because Anne Hathaway is on the cover amid filming for the "Devil Wears Prada" sequel, but for new Guess advertisements ...

Alzheimer’s is a multifaceted disease, particularly in its sporadic, late-onset form. Myriad factors—genetics, environment, cardiovascular health, metabolism, and inflammation—contribute to a ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...

The more consumers get accustomed to paying for streaming content without ads, the tougher it will be for traditional TV brands to reach consumers, says a top ad agency exec. Netflix, Spotify and ...

Tech-oriented business guy. Over 20 years of experience in ad tech and marketing technology, currently CEO & cofounder at INCRMNTAL. Netflix pioneered the video-subscription service. They have ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

Microsoft is embarking on a venture to monetize its flagship product, Windows, by testing an ad-supported subscription model. This shift could potentially redefine how users interact with their ...