Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

A segment of the hair extension market has begun shifting toward products designed for multi-year use rather than ...