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US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

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Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

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By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...