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Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings

As Epic Games Co-Founder and CEO Tim Sweeney put it in a memo: “Market conditions today are the most extreme we’ve seen since those early days, with massive upheaval in the industry accompanied by ...

Unity Software (U) Is Up 5.8% After Exiting ironSource Network and Supersonic Unit - What's Changed

Unity Software recently reported preliminary first-quarter 2026 revenue of about US$505 million to US$508 million, above earlier guidance, and announced it had already decided to close the ironSource ...

Unity Shares Rise on Exit From Non-Strategic Ads Business, Expected 1Q Revenue

Shares of Unity rose after the company said it would exit the non-strategic advertising business and divest from its game publishing business, as it projected first-quarter revenue ahead of its ...

Unity Refocuses On Core Tools As Shares Screen Deeply Undervalued

Unity Software (NYSE:U) is sunsetting its ironSource Ads Network and divesting its Supersonic game publishing unit. The company is concentrating on operations management and expects this focus to ...

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports ...
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
GamesIndustry.biz

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Vector, which launched in 2025, is expected to "deliver robust growth each quarter, driving results meaningfully above our guidance," Unity CEO Matt Bromberg said in the investor update. The ...