This may be an unpopular opinion, but I love going to the dentist. There's nothing like that squeaky-clean mouthfeel and freshly polished chompers to make me feel my best. Well, not too long ago, the ...

Locker is a contributor for TIME. Locker is a contributor for TIME. Crest, the American standard of toothpaste brands, has started to get a little wacky lately. Its Be Adventurous line offers brushers ...

Shirora is a Japanese oral brand that was launched in 2021. As a brand, its focus is to reshape how people feel about brushing their teeth from troublesome to something enjoyable. Using domestic ...

A new Japanese toothpaste doesn't come in multi-colored stripes or fancy scents, but it will surely jolt users' mouths awake each morning. Village Vanguard Co., a retailer of books and novelty items ...