Scandals happen to every company, whether in regard to a company's products or services or an employee's personal life. Whatever the case, a damaged reputation can certainly be bad for business.

Matt Earle is an entrepreneur based in Toronto, Canada, and is the President of Reputation.ca, an online reputation management company. Reputation management is often viewed as something separate from ...

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business.

For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...