After receiving an overwhelming response to its “Pay Your Age Day,” Build-A-Bear has launched a new program to give kids a discount. On Friday, the store announced a new “Count Your Candles” program.

If you've been following my Email Insider columns for a while, you probably know that I'm a big fan of the "Happy Birthday" email. It's a "high ROI/low LOE" (level of effort) email that is ...

A guide to birthday wishes: what to write in a card for a special person Ah, birthdays. A b-day signifies a new year of life for an amazing person. They’re lovely occasions to celebrate and wish good ...