Want a sure-fire way to get your customers to open your direct-mail piece? Try this technique that nobody can resist: Customers will always open an envelope with a lump in it or a small box of ...

WASHINGTON, DC—April 9, 2010—Eighty-one percent of consumers will buy a product after they receive a free sample, and most prefer to sample products at home, according to the Opinion Research Corp.

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Let’s say you identify a new market, one that you think is going to be very receptive to your product or service. The cost of advertising to this market may be prohibitive: The best publications are ...