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“I have tried everything, and Peter is still not doing what I need him to do. If this continues, I will have to fire him,” sighed Steve, a senior leader in a technology company. A fly on the wall ...

In the push for higher productivity and better communication, it’s disturbing how many managers neglect the crucial task of creating context. Most managers are so concerned with instructing employees ...

AGirl Scout selling cookies is cute. A Girl Scout selling cookies outside a weed dispensary is context. Brilliant, creative context (and... We’re long-term subscribers to WARC and it’s a tool we use ...