Peter Dunn is a seasoned technology and cybersecurity leader with over 25 years of experience driving digital transformation, AI integration and zero-trust initiatives across federal agencies and ...

Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

The increased digitalization of commerce has made it easier for criminals to steal banking and credit card information online. That’s why U.S. consumer losses due to fraud have continued to increase ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

As CFOs and their teams rode the last major wave of enterprise technology advancement—widespread adoption of ERP and other core financial systems, along with advances in database and communications ...

The Post-Baccalaureate Certificate in Advanced Analytics is designed for students with a foundational background in exploratory data analysis, offering advanced education in machine learning, deep ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The Department of Justice is using ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

The access control industry is poised to undergo a major transformation as artificial intelligence (AI) and advanced analytics are being increasingly adopted to improve security, efficiency, and ...

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...