Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics ...

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With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools ...